In 2012 we were approached by Tango to created a comprehensive brand experience that is clean, simple, relaxed yet professional. The vantage point of the logo mark embodies Tango's clear and concise approach to communication. Paired with a shapely logotype gives a subtle nod to the relaxed nature of the brand.
Tango is a leading mobile messaging service with more than 390 million registered members around the world. Evolved from its beginnings in 2009 as a cross platform video and voice call app, Tango today is established as the way to get connected during everyday life moments with close friends and family.
The best part, Tango is giving members more fun and engaging ways of connecting with those they care about through playing in call games, sharing photos, lively animated in-call stickers, and a whole lot more!
Brand development