Stand for Sonic Diversity

Lines exist that perpetuate racism in every industry. In audio, it’s referred to as the sonic color line. Defined by Binghamton University professor Jennifer Lynn Stoever, it’s “the imaginary line above which white voices are recognized as American, and below which Black voices and voices of color are segmented as others.” Pandora, SiriusXM and Stitcher launched Stand For Sonic Diversity, a call to action to diversify voices in media and advertising. The initiative was in need of a brand, website and motion reel to convey the importance of its powerful message.

Role

• Motion designer

• Brand designer

• Web designer

• Web developer