Blue Coast

The result of the Blue Coast process was a realization of what the brand should be: something that honored the Blue Coast personality while exploring a refined design style, drawing inspiration from the core DNA of the company. The new iteration included a logo refresh, website design, ascribed color palette, and exploration of other secondary brand elements that created a look to support the brand throughout, and without the need for a dominating, omnipresent logo mark.

Role

• Art direction

• Brand development

• Developer

• Motion designer